2 years ago I had a crisis of identity.
The ideals of hipster culture were becoming ever more attractive with their careful balance of frugality and conscious consumption.
What I loved most was the nonsensical obsession with artefacts and obsolete technology, which defines me.
This works well for dusty, old, single-gear bicycles from Dad’s garage, fairy lights in empty tomato paste jars, cute garden settings from Grandma’s place and clothes from the local op shop. Yet, in one area of my life that was so very important to me, there was no option: my computer.
I’ve dabbled in computers hidden in something old-time (see picture to the right) before but never with something portable.
Like so many these days, I wouldn’t be caught dead in a cafe using a clunky PC. I mean, if someone was to glance my way and I was using ‘that kind’ of laptop… let’s just say, I doubt they would understand that I’m a creative, unique intellectual that’s better than them.
(Plus it doesn’t look good next to my fair-trade, organic, single-estate, Guatemalan long black.)
So I got a Macbook. I mean, what other option was there?
But then here’s where it gets a bit complex. Apple makes the best computers in the world. Even better, they were always behind the PC in sales and sat on the brink of extinction in the 90s!
If you had one, you stood out. You were individual like them.
Their roots are in the counter-culture and that sits well with my values, yet when you look at the modern reality of the situation, they’re no longer struggling and everyone uses their products.
They now define the mainstream – and if you’re sub-35, wear skinny jeans and non-prescription, thick-rimmed glasses, that’s not meant to be cool.
But we’re hostage to Apple’s super-slick, awe-inspiring products right?